Why does Custom Photography Cost More?

Just in case any of you out there have wondered why pro photographers cost more, this website is great at breaking it down:

http://www.professionalchildphotographer.com/information/?p=6

I strive to keep my prices affordable yet, put me right in there with what others are charging in my area. I am constantly researching to keep my pricing and services competitive and up to date. I hope after reading the info. on this website everyone will understand all that goes into the biz and why we charge more than your local printer. Share this with a friend if they have ever complained about how much it costs to have a pro take their photos, please!!